Infiniti: The Driver’s Seat.

Year one of a multi-year partnership with CP+B creating experiential work for Infiniti’s presence at the Concours d'elegance in Pebble Beach, CA. We created two VR experiences for their concept vehicles. ‘The Dream Road’ allowed the user to get into a driving simulator—and in combination with an Oculus Rift VR headset, they were able to test drive the Infiniti Q60 on The Atlantic Road and Stelvio Pass. “From Pencil to Metal” took the user through the design process of the QX30 concept, with the car building in full VR around them. I also got to put on the Infiniti shirt and work the event, which allowed me to witness some interestingly positive reactions to the driving simulator that one could easily describe as ‘orgasmic’… and some poor dude walking right into one of the glass walls. Both experiences also worked on Google cardboard which were custom designed and provided on site.

I did some Creative/Art Direction, Design, 3D, Motion and Unity 3D Prototyping @ Tool.