Chevy: Beyond Electric.
This one had two sides. First, the more familiar digital portion, which aimed to add value to traditional dealership brochures by allowing users to access additional digital content by taking a picture on their phone of the brochure—and Second—the motion graphics pieces that made up the bulk of this content. The style frames that I created in the pitch phase helped us win the content portion and required us to put together a team of storyboard artists, 3D artists, and motion designers and source the hardware for them to work on in house.