Apple: 30 Years of Mac.

This project had me feeling like Nicholas Van Orton. It had like 200 people working on it, some of whom I saw like once during the course of the project, then they vanished along with their desks and belongings. I was in a different room everyday—I swear the first of which was a closet. I had a special key fab to a secure location. I had to put band-aids over the cameras on my phone and laptop when entering. I had to pitch someone else’s work on the spot to a dude like a hundred levels above me in a top secret meeting room. It would not have been surprising if my screen had started talking to me, telling me “This is your Game, Matthew.” In the end the project was a success and saw some really progressive and inventive ideas pitched throughout by an extremely talented group of Apple, MAL and Tool colleagues that I was honored to be a part of. The more immediate team of ADs, designers and UX peeps that I lead primarily focused on the data visualization portion of the project. My largest personal contribution to the final release was doing production on the font.

I did some Creative/Art Direction, Design, and Motion @ Tool.