Infiniti: Soul of the Machine.

Year three of a multi-year partnership with CP+B creating experiential work for Infiniti’s presence at the Concours d'elegance in Pebble Beach, CA. For this one we were back to two experiences highlighting Infiniti’s breakthough variable compression engine. The first was a VR film which focused on the engine and car as a whole. With the Vive headset, users would trigger virtual interaction points by moving physically moving through the event space. The second experience focused on the power vs. efficiency aspect of the variable compression and allowed users to take control of the engine on screen though use of body and hand movements. The crowd favorite seemed to be ‘knocking on the sky’.

I did some Creative/Art Direction, Design, 3D, Location Design and Motion @ Tool.